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Gerry Visca's life lessons, distilled over a transformative career spanning 25 years, are encapsulated in his latest book, "I Don't Know What the Hell I'm Doing!" This guide to greatness reflects his journey from architecture to a life of profound meaning and purpose. Gerry's pivotal realization is that while certainty about the path ahead may be elusive, clarity on one's deeper "WHY" is indispensable.

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From his experiences, Gerry imparts nine transformative insights:

1. **Decide on WHAT you want most**: Clarify your goals and aspirations.

2. **Decide WHY you want it**: Uncover the deeper motivations behind your desires.

3. **Decide WHO you want to be**: Define the person you aspire to become.

4. **Believe that the WAY will reveal itself through knowing WHY**: Trust that clarity on your "WHY" will illuminate your path forward.

5. **Believe in your deeper reason for being**: Embrace and trust your intrinsic purpose.

6. **Simplify the WAY**: Streamline your approach by focusing on your core motivations.

7. **Live through your deeper WHY (Passion, Purpose, and Outcome)**: Align your actions with your authentic motivations.

8. **Fail Better**: Embrace setbacks as opportunities for growth and learning.

9. **Share and Tell your story**: Share your journey and insights to inspire others.

These insights, born from Gerry's own evolution and experiences, serve as a roadmap for individuals seeking fulfillment and impact in their personal and professional lives. Gerry Visca's philosophy underscores the power of purpose-driven living and the transformative potential of embracing one's authentic "WHY."